Unit Name: The Business Environment
Unit Code: T/508/3607
Level: 3Â Â
Credit: 20
GLH: 120
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Please click the link below to view guidelines:
ATHE Definition of GLH, TQT, and Credits
Please click the following link to view the ATHE Specifications for Level 3 Diploma in Business and Administrative Management:
ATHE Level 3 diploma in Business Mgt
Unit Aims:
All businesses operate within a wider business environment – of which they must be constantly aware. This unit aims to introduce learners to all aspects of that external environment and how an organisation may choose to ‘position itself’ through marketing or its ethical image. The unit also considers the impact of culture on organisations.
Video Link 1:
Course Curriculum
| 1. Understand how external factors can impact on organisations | |||
| 1.1 Describe external factors which may have an effect upon organisations Details | Unlimited | ||
| 1.2 Explain why organisations carry out PESTLE analyses Details | Unlimited | ||
| 1.3 Describe the threestep crisis management procedure Details | Unlimited | ||
| 1D1 Make recommendations for dealing with the external opportunities and challenges facing a specific organization Details | Unlimited | ||
| 1D2 Evaluate how a specific crisis in an organization was managed. Details | Unlimited | ||
| 2. Understand why organisations need to be aware of their impact on the environment | |||
| 2.1 Identify the factors which contribute towards environmental damage and explain how these can be minimised by organisations Details | Unlimited | ||
| 2.2 Explain how lack of care for the environment can impact on business profitability and reputation Details | Unlimited | ||
| 2D1 Make recommendations to a specific organisation to help them reduce their environmental impact Details | Unlimited | ||
| 3. Understand key elements of marketing | |||
| 3.1: Explain the function of marketing and how it differs from selling Details | Unlimited | ||
| 3.2: Describe the purpose of a marketing plan and marketing objectives, providing examples as appropriate Details | Unlimited | ||
| 3.3: Explain the differences between internal and external data and information Details | Unlimited | ||
| 3.4: Explain the differences between primary and secondary information Details | Unlimited | ||
| 3M1 Describe the elements of the marketing mix, using examples from a specific organisation Details | Unlimited | ||
| 3M2: Describe how organisations use the information which has been collected for marketing purposes Details | Unlimited | ||
| 3d1: Describe how organisations use the information which has been collected for marketing purposes Details | Unlimited | ||
| 4 Understand why organisations and individuals need to behave ethically | |||
| 4.1: Describe the benefits to organisations of behaving ethically Details | Unlimited | ||
| 4 M1 Using examples, explain why individuals and organisations might make unethical decisions or use unethical business practices Details | Unlimited | ||
| 4 D1 Review the ethical record of a named organisation operating in the private sector Details | Unlimited | ||
| 5 Understand the impact of organisational culture | |||
| 5.1: Explain the effect of organisational culture on business, providing examples from different organisations Details | Unlimited | ||
| 5M1: Explain how the management style would vary in a power, role, task and person culture Details | Unlimited | ||
| 5M2: Assess which type of organizational culture you would prefer to work in Details | Unlimited | ||
| Slides for The Business Environment | |||
| Lectures for The Business Environment | |||
| Assignment Brief for The Business Environment | |||
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