Unit Name: Customer Relationship Management

Unit Code: Y/650/5064

Level: 4

Credit: 15

GLH: 60

Please click the link below to view guidelines:

ATHE Definition of GLH, TQT, and Credits

Please click the following link to view the ATHE Specifications for Level 4 Business and Management:

ATHE Level 4 Business & Management Specification

Unit Aims:

Learners will be able to develop knowledge and understanding of the scope and importance of Customer Relationship Management (CRM) and to explore how effective CRM is achieved. Learners will also gain an understanding of loyalty schemes and have an opportunity to make improvements to CRM.

Customer Relationship Management Video 1: