Unit Name: Market Research

Unit Code: T/650/4820

Level: 3

Credit: 20

GLH: 120

Please click the link below to view guidelines:

ATHE-Definition-of-GLH-TQT-and-Credits

Please click the following link to view the ATHE Specifications for Level 3 Business and  Management:

ATHE Level 3 Business Specification

Unit Aims:

To develop knowledge and understanding of key marketing principles and practices with a focus on market research. Learners will apply the principles to complete a market research project. They will also develop their research skills by applying these to the completion of the chosen market research project.

Market Research Video 1: