Unit Name: Principles of Marketing and Sales

Unit Code: F/650/4824

Level: 3

Credit: 15

GLH: 90

Please click the link below to view guidelines:

ATHE-Definition-of-GLH-TQT-and-Credits

Please click the following link to view the ATHE Specifications for Level 3 Business and  Management:

ATHE Level 3 Business Specification

Unit Aims:

Learners will develop knowledge and understanding of the principles of marketing and sales. Learners will also begin to gain the skills required to undertake marketing activities. Learners will have the opportunity to apply the principles and use the skills to complete a marketing mix plan.

Principles of Marketing and Sales Video 1: