Unit Name: Marketing Principles and Practice

Unit Code: D/650/6254

Level: 5

Credit: 15

GLH: 60

Please click the link below to view guidelines:

ATHE-Definition-of-GLH-TQT-and-Credits

Please click the following link to view the ATHE Specifications for Level 5 Business and  Management:

ATHE Level 5 Business & Management Specification

Unit Aims:

To develop knowledge and understanding of general marketing principles and their application in business. Learners will have the opportunity to develop a marketing plan for a specific product or service.

Marketing Principles and Practice Video 1: