Unit Name: Corporate Communication Strategies
Unit Code: L/615/2697
Level: 7
Credit: 15
GLH: 60
Unit Aims:
This unit will enable learners to develop knowledge and understanding of the importance of corporate communications and the link with corporate objectives.
Learners will have the opportunity to develop skills in auditing corporate communications and planning a corporate communication strategy.
Specifications for Level 7 Strategic Management:
ATHE Level 7 Qualifications in Strategic Management
Please click the link below to view guidelines:
ATHE-Definition-of-GLH-TQT-and-Credits
Video Link 1:
Course Curriculum
| 1. Understand the importance of corporate communications | |||
| 1.1 Explain the purpose of corporate communications Details | 00:00:00 | ||
| 1.2 Assess how corporate communications link to corporate objectives Details | Unlimited | ||
| 1.3 Analyse the relationship between corporate communications and corporate branding Details | Unlimited | ||
| 1D1 Review the importance of corporate communications to the success of a named organisation Details | Unlimited | ||
| 2. Be able to plan corporate communications audits | |||
| 2.1: Analyze the reasons why business organization’s conduct internal and external corporate communication audits Details | Unlimited | ||
| 2.2: Plan an internal corporate communications audit for a named Organization Details | Unlimited | ||
| 2.3: Plan an external corporate communications audit for a named organization Details | Unlimited | ||
| 2M1: Conduct an internal corporate communications audit for a named organization Details | Unlimited | ||
| 2D1: Conduct an external corporate communications audit for a named organization Details | Unlimited | ||
| 3. Understand the purpose and impact of a corporate communications strategy | |||
| 3.1: Explain the strategic objectives of a corporate communications strategy Details | Unlimited | ||
| 3.2: Assess the desired impact of a corporate communications strategy on different audiences Details | Unlimited | ||
| 3M1: Develop appropriate measures to monitor the effects of a planned corporate communication strategy Details | Unlimited | ||
| 3D1: Evaluate the effectiveness of current levels of organisational corporate communications for a named organisation Details | Unlimited | ||
| Slides for Corporate Communication Strategies | |||
| Corporate Communication Strategies Lecture No. 1 Slides Details | 00:00:00 | ||
| Corporate Communication Strategies Lecture No. 2 Plus Task 1Slides Details | 00:00:00 | ||
| Corporate Communication Strategies Lecture No. 5 Task 2 Details | 00:00:00 | ||
| Corporate Communication Strategies Lecture No. 6 Slides Details | 00:00:00 | ||
| Corporate Communication Strategies Lecture No. 7 Slides Details | 00:00:00 | ||
| Corporate Communication Strategies Lecture No. 8 Task 3 Details | 00:00:00 | ||
| Recorded Lectures for Corporate Communication Strategies | |||
| Lecture 1 Corporate Communication Strategies Details | 00:00:00 | ||
| Lecture 2 Corporate Communication Strategies Details | 00:00:00 | ||
| Lecture 3 Corporate Communication Strategies Task 1 Details | 00:00:00 | ||
| Lecture 5 Corporate Communication Strategies Task 2 Details | 00:00:00 | ||
| Lecture 6 Corporate Communication Strategies Details | 00:00:00 | ||
| Lecture 7 Corporate Communication Strategies Details | 00:00:00 | ||
| Lecture 8 Corporate Communication Strategies Task 3 Details | 00:00:00 | ||
| Assignment Brief for Corporate Communication Strategies | |||
| Assignment Brief for Corporate Communication Strategies Details | 00:00:00 | ||
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