Unit Name: Customer Relationship Management
Unit Code: F/617/1151

Level: 4    
Credit: 15        
GLH: 60

Click Below for downloading specification of Year 1, Level 4 & 5 Business & Management:

ATHE Level 4 Business and Management

What you will Learn

Unit Aims:

Learners will be able to develop knowledge and understanding of the scope and importance of Customer Relationship Management (CRM) and to explore how effective CRM is achieved.

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